Micro-tourism firms constitute an extensive and vital part of the rural tourism system; despite this, knowledge about them remains modest yet is necessary if business environments are to be created that facilitate entrepreneurship, build up innovation capacity and support these actors.
Typically, micro-tourism firms operate within small economic margins, lack relevant professional background and have limited access to resources. This research project looks at questions that investigate how, under these circumstances, micro-tourism firms in rural areas can potentially discover entrepreneurial opportunities, source customer knowledge and utilise resources that are not within their control.
Project Duration: 2015-2020
Contact: Jonathan M Yachin, email@example.com