Course GFÖ35J

Tourism Marketing

7.5 Credits
First Cycle
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Starts week 3, 2024

The course consists of two modules. The first module introduce basic concepts, theories and models in marketing, marketing conditions and marketing strategies, including the role of brands and brand strategies, product decisions, pricing, distribution and market communication. The second module adresses the analysis of marketing strategies and markets with a focus on the market environment and consumer behavior. A particular focus is given to marketing practices and its application in tourism. Destination marketing and branding in general are introduced.
Starts and ends:
week 3, 2024 - week 12, 2024
Study Rate:
50%
Location:
Borlänge
Time of Day:
Day
Teaching form:
Normal
Language:
English
Other:
Only for Exchange Students (Erasmus)
Entry Qualifications :
  • General entry requirements. No knowledge of Swedish is required
Application Code:
HDA-V3HFW
Main field of study:
Literature List

Literature lists are published at the latest one month ahead of the course start date.

To Literature List
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Course room in Learn

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Course Coordinator
Tao Yang