or
Bibliography for:
Approved 27 Nov 2023

Tourism Marketing (GFÖ35J)

V3HFV (Spring 2024, 50%, Day, Normal, Borlänge, Round 1, ORD)

Literature

  • Kotler, P., Bowen, J. (. T., & Baloglu, S. (2022). Marketing for hospitality and tourism (8th ed.). Harlow, Essex, England: Pearson education Limited. ISBN: 978-1-292-36351-6
    Reading instructions:Earlier editions also fine to use
    Book / Anthology

Reference literature

  • George, R. (2021). Marketing Tourism and Hospitality. Concepts and Cases (1st ed.). Cham: Springer International Publishing. ISBN: 978-3-030-64110-8
    Book / Anthology
  • Hudson, S., & Hudson, L. (2017). Marketing for tourism, hospitality & events : a global & digital approach (1st ed.). Los Angeles: Sage. ISBN: 1473926645
    Book / Anthology