Syllabus

Tourism Marketing

Code
GFÖ35J
Points
7.5 Credits
Level
First Cycle
School
School of Culture and Society
Subject field
Business Administration and Management (FÖA)
This course can be included in the following main field(s) of study
Business Administration and Management1
Progression indicator within (each) main field of study
1G1N
Approved
Approved, 29 June 2023.
This syllabus is valid from 29 August 2023.
Download as pdf To course page

Learning Outcomes

Upon completion of the course, students will be able to:

  • explain basic concepts, models and theories within marketing in general and within tourism marketing specifically
  • search for and collect relevant information, and critically evaluate different information sources in connection with the analysis of markets and marketing strategies
  • evaluate the advantages and disadvantages with different marketing strategies in general and of tourism marketing specifically
  • reflect on ethical issues connected to tourism marketing.

Course Content

The course has two modules. The first module introduces basic concepts, theories and models in marketing, as well as marketing conditions and marketing strategies, including the role of brands and branding strategies, product decisions, pricing, distribution and market communication. The second module addresses the analysis of marketing strategies and markets with a focus on the market environment and consumer behaviour. Particular focus is on marketing practices in tourism. Destination marketing and branding are introduced.

Assessment

  • Written examination
  • Written assignments
  • Active participation in the seminars.

 

Grades

The grading scale used for the final course grade is A–F.

Grades are reported as follows:

  • Basic concepts, theories and models - 5.0 Credits | A–F
  • Analysis - 2.5 Credits | A–F

Prerequisites

  • General entry requirements. No knowledge of Swedish is required

Other Information

Replaces FÖ1016 and FÖ1055
The number of examinations is limited to five

This course cannot be counted towards the same degree along with courses that have equivalent content.

If the student has received a decision/recommendation granting study support from Dalarna University because of a disability, then the examiner has the right to offer an alternative examination arrangement. The examiner takes into account the objectives in the course syllabus when deciding whether the examination can be adapted in accordance with the decision/recommendation.