Course GFÖ3JM

Service Management and Marketing

7.5 Credits
First Cycle
To Syllabus

Starts week 46, 2026

On completion of the course students will be able to:

  • describe and explain the basics of service design and service development and account for the most significant theories in the service area
  • explain the importance of the service encounter for marketing and management as well as quality and development
  • formulate, discuss and analyze theoretical and practical business problems from a service perspective both in writing and orally
  • independently critically examine and apply theories regarding the creation of service value and quality from both a customer and management perspective, with a focus on the encounter between employees and customers and how this relationship can be developed and managed
  • evaluate and assess different models for the development and marketing of services.
Starts and ends:
week 46, 2026 - week 2, 2027
Study Rate:
50%
Location:
Borlänge
Time of Day:
Day
Teaching form:
Normal
Language:
English
Other:
Only for Exchange Students (Erasmus)
Entry Qualifications :
  • 90 credits, including 45 credits in the main field of study Business Administration, including Marketing B, 7.5 credits, Organisation B, 7.5 credits, and one course in method, 7.5 credits
Application Code:
HDA-H3SNM
Main field of study:
Literature List

Literature lists are published at the latest one month ahead of the course start date.

To Literature List
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