describe and explain the basics of service design and service development and account for the most significant theories in the service area
explain the importance of the service encounter for marketing and management as well as quality and development
formulate, discuss and analyze theoretical and practical business problems from a service perspective both in writing and orally
independently critically examine and apply theories regarding the creation of service value and quality from both a customer and management perspective, with a focus on the encounter between employees and customers and how this relationship can be developed and managed
evaluate and assess different models for the development and marketing of services.

Starts and ends:

week 46, 2026 - week 2, 2027

Study Rate:

50%

Location:

Varied

Time of Day:

Day

Teaching form:

Distance

Language:

English

Other:

P: Course only offered as part of programme.

90 credits, including 45 credits in the main field of study Business Administration, including Marketing B, 7.5 credits, Organisation B, 7.5 credits, and one course in method, 7.5 credits

Guaranteed admission

Application Code:

HDA-H3SRB

Main field of study:

Online Education

Mandatory online meetings will be held according to the schedule.

Tuition Fee

EU/EEA Citizens or exchange students are not required to pay fees.
Information on application and tuition fees: www.universityadmissions.se.

Open for late application

Literature List

Literature lists are published at the latest one month ahead of the course start date.

To Literature List

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support@du.se
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