Wilson, A. M. (2026). Services marketing : integrating customer focus across the firm (Fifth European edition.). Maidenhead, Berkshire UK: McGraw-Hill Education. ISBN: 9781526850829
Other:9781526850621 (Physical textbook)
Book / Anthology
Additional course material will be provided by the course teacher via the course website.
Text
To improve our users’ experience, we use cookies on the du.se website for analytical purposes. By choosing to surf our website, you also accept the use of cookies.
