The Swedish moving image production industry is in flux. Some aspects of the production process, such as the skills and work-roles that adhere to the production phases, have however remained surprisingly stable. Recently, this is changing. New digital production technologies, alternative workflows and constant development of novel digital file formats is now altering the traditional ways that tasks are distributed during a production (J.T.Caldwell, 2008).
Interviews with Swedish production and post-production executives and image workers reveal in what ways this distribution of technical skills and
expressive potential is transformed and realigned in relation to digital information and
organizational factors, i.e. what serve as the borders of an artists’ and an image workers’ “creative space“.
Based upon companies’ responses to various “creativity constraints” such as struggles over
communicative gaps, knowledge gaps, and technology mismatches, this project attempts to identify the factors that influence “creative spaces” in order to outline what need to be taken into account when managing and optimizing the distribution of creativity in collaborative image production processes.
One key conclusion from this project is that the size, or the maneuverability within an
individual’s owns creative space is a decisive factor in securing quality output. Some
other conclusions are that the “ultimate” workflow is not – yet – cost effective and regardless of its technical configuration – ad hoc, standard, quick fix or otherwise - it
benefits from being managed on an organizational level by someone who is capable of making technical grid-locks a non-issue in the distribution of creativity.
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