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Litteraturlista för:
Fastställd 2026-09-04

Management och marknadsföring av upplevelser (GTR296)

H3QJ6 (HT26, 100%, Dag, Normal, Borlänge, Omg. 3, ORD)

Litteratur

  • Kumar Dixit, S. (2020). The Routledge Handbook of Tourism Experience Management and Marketing (1 uppl.). London: Routledge. ISBN: 9780429203916
    Bok / Antologi
  • Saurabh Kumar Dixit. (Red.). (2022). The Routledge handbook of tourism experience management and marketing (Any). Abingdon, Oxon: Routledge. ISBN: 9780367492755
    Bok / Antologi
  • A list of selected chapters and articles from the course literature will be presented in association with each lecture..
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