Few studies on farming and tourism have focused on women as entrepreneurs. This project therefore aims at
creating new knowledge on farm women´s entrepreneurship in the tourism and hospitality sector in Sweden. The
specific objectives are to understand and create knowledge on: Farm women´s entrepreneurial processes: the
motives and experiences. How farm women entrepreneurs´ gendered identities are (re-)shaped by becoming
entrepreneurs. How place-specific gendered discourses and gender relations affects farm based tourism
entrepreneurship. In order to fulfil the objectives empirical studies will be performed through an exstensive interview
study in two regions (Dalarna, Uppland) of Sweden. The knowledge produced in this project will contribute to
making visible women´s contribution within diversification of farming, and through its communication with
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