Course GTR296

Management and Marketing of Experiences

7.5 Credits
First Cycle
To Syllabus

Starts week 41, 2025

This course will develop the students‘ understanding of, and ability to develop, experiences in a tourism context. The fundamental difference between touristic products, services and experiences will be explored as a starting point. Tourism and tourism experiences will highlight experiences as essentially co-constructed outcomes between tourists themselves and others. The role of construction is further explored by considering the role design in converting tourists‘ experiences to meaningful experiences and how these link to positive memories. The role of meaningful tourist experiences are central to personal transformation, and as such are discussed and suggested as a means to mediate individual behaviors. The discussion then turns to the potential of meaningful and transformative experiences in dealing with issues of sustainability. The course concludes by exploring the implications of present and future technologies on the future of tourist experiences.
Starts and ends:
week 41, 2025 - week 45, 2025
Study Rate:
100%
Location:
Borlänge
Time of Day:
Day
Teaching form:
Normal
Language:
English
Other:
Only for Exchange Students (Erasmus)
Entry Qualifications :
  • 30 credits within the program International Tourism Management
Application Code:
HDA-H3N4V
Main field of study:
Literature List

Literature lists are published at the latest one month ahead of the course start date.

To Literature List
How may we help you?

Ask us about studying at Dalarna University.
support@du.se
+46 23-77 80 00

Course room in Canvas

In the learning platform Canvas you can find more information about the course.

Visit the course room
Course Coordinator
Jonathan M Yachin

Starts week 41, 2026

This course will develop the students‘ understanding of, and ability to develop, experiences in a tourism context. The fundamental difference between touristic products, services and experiences will be explored as a starting point. Tourism and tourism experiences will highlight experiences as essentially co-constructed outcomes between tourists themselves and others. The role of construction is further explored by considering the role design in converting tourists‘ experiences to meaningful experiences and how these link to positive memories. The role of meaningful tourist experiences are central to personal transformation, and as such are discussed and suggested as a means to mediate individual behaviors. The discussion then turns to the potential of meaningful and transformative experiences in dealing with issues of sustainability. The course concludes by exploring the implications of present and future technologies on the future of tourist experiences.
Starts and ends:
week 41, 2026 - week 45, 2026
Study Rate:
100%
Location:
Borlänge
Time of Day:
Day
Teaching form:
Normal
Language:
English
Other:
Only for Exchange Students (Erasmus)
Entry Qualifications :
  • 30 credits within the program International Tourism Management
Application Code:
HDA-H3QJ5
Main field of study:
Literature List

Literature lists are published at the latest one month ahead of the course start date.

To Literature List
How may we help you?

Ask us about studying at Dalarna University.
support@du.se
+46 23-77 80 00