The course consists of two modules: The first module, Concepts, Models, Theories and Strategic Assessments in Marketing, focuses on the applicability of different marketing strategies in different market situations, as well as how data is collected and used as a basis for market research and market planning. In the second module, Application of knowledge in marketing planning, the focus is on the function, construction and content of a marketing plan.
Mandatory online meetings will be held according to the schedule.
Requirements for Computer Skills and Computer Capacity
Literature lists are published at the latest one month ahead of the course start date.
To Literature ListAsk us about studying at Dalarna University.
support@du.se
+46 23-77 80 00
In the learning platform Canvas you can find more information about the course.
Visit the course roomThe course consists of two modules: The first module, Concepts, Models, Theories and Strategic Assessments in Marketing, focuses on the applicability of different marketing strategies in different market situations, as well as how data is collected and used as a basis for market research and market planning. In the second module, Application of knowledge in marketing planning, the focus is on the function, construction and content of a marketing plan.
Literature lists are published at the latest one month ahead of the course start date.
To Literature ListAsk us about studying at Dalarna University.
support@du.se
+46 23-77 80 00
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