Course FÖ2032

Service Management and Marketing

7.5 Credits
First Cycle
To Syllabus

Starts week 46, 2026

The course is introduced with a discussion on different types of services and their characteristics and importance in society. The course focuses on models and methods regarding service (re)design and the way in which to increase service quality.It also looks at the communication processes involved in providing services. Special emphasis is on aspects of importance for service marketing such as customer interaction, customer relations and internal marketing. Also the role of technology as well as the internationalisation of services will be covered.

Starts and ends:
week 46, 2026 - week 2, 2027
Study Rate:
50%
Location:
Borlänge
Time of Day:
Day
Teaching form:
Normal
Language:
English
Entry Qualifications :
  • 90 credits in First Cycle Level including Financial Management and Accounting A 15 credits, Organization and Marketing A 15 credits, Marketing B 7,5 credits and Social Science and Methods I 7,5 credits
Selection :
Higher education credits (1-165 credits)
Application Code:
HDA-H3PDX
Tuition Fee
First Tuition Fee Installment:
12,000 SEK
Total Tuition Fee:
12,000 SEK
EU/EEA Citizens or exchange students are not required to pay fees.
Information on application and tuition fees: www.universityadmissions.se.
Application period
-
Literature List

Literature lists are published at the latest one month ahead of the course start date.

To Literature List
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