Course FÖ2032

Service Management and Marketing

7.5 Credits
First Cycle

Starts week 45, 2021

The course is introduced with a discussion of different types of services, their characteristics and importance in the society. The course focuses on models and methods regarding service (re)design, how to increase service quality, as well as looking as the communication processes involved in providing services. Special emphasis is on aspects of importance for service marketing such as customer interaction, customer relations and internal marketing. Also the role of technology as well as the internationalisation of services will be covered.

Starts and ends:
wk45, 2021 - wk2, 2022
Study Rate:
Time of Day:
Teaching form:
P: Course only offered as part of programme.
Entry Qualifications:
  • 90 credits in First Cycle Level 1 including Financial Management and Accounting A 15 credits, Organization and Marketing A 15 credits, Marketing B 7,5 credits and Social Science and Methods I 7,5 credits or equivalent knowledge
Application Code:
Tuition Fee
First Tuition Fee Installment:
10,875 SEK
Total Tuition Fee:
10,875 SEK
EU/EEA Citizens or exchange students are not required to pay fees.
Information on application and tuition fees:
Open for late application
Literature List

Literature lists are published at the latest one month ahead of the course start date.

To Literature List
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