Course FÖ2032

Service Management and Marketing

7.5 Credits
First Cycle
To Syllabus

Starts week 46, 2025

The course is introduced with a discussion of different types of services, their characteristics and importance in the society. The course focuses on models and methods regarding service (re)design, how to increase service quality, as well as looking as the communication processes involved in providing services. Special emphasis is on aspects of importance for service marketing such as customer interaction, customer relations and internal marketing. Also the role of technology as well as the internationalisation of services will be covered.

Starts and ends:
week 46, 2025 - week 3, 2026
Study Rate:
50%
Location:
Borlänge
Time of Day:
Day
Teaching form:
Normal
Language:
English
Entry Qualifications :
  • 90 credits in First Cycle Level including Financial Management and Accounting A 15 credits, Organization and Marketing A 15 credits, Marketing B 7,5 credits and Social Science and Methods I 7,5 credits
Selection :
Higher education credits (1-165 credits)
Application Code:
HDA-H3MAL
Tuition Fee
First Tuition Fee Installment:
12,000 SEK
Total Tuition Fee:
12,000 SEK
EU/EEA Citizens or exchange students are not required to pay fees.
Information on application and tuition fees: www.universityadmissions.se.
Apply
Open for late application
Literature List

Literature lists are published at the latest one month ahead of the course start date.

To Literature List
How may we help you?

Ask us about studying at Dalarna University.
support@du.se
+46 23-77 80 00

Course room in Canvas

In the learning platform Canvas you can find more information about the course.

Visit the course room
Course Coordinator
Sarah Ramsay

Starts week 46, 2026

The course is introduced with a discussion on different types of services and their characteristics and importance in society. The course focuses on models and methods regarding service (re)design and the way in which to increase service quality.It also looks at the communication processes involved in providing services. Special emphasis is on aspects of importance for service marketing such as customer interaction, customer relations and internal marketing. Also the role of technology as well as the internationalisation of services will be covered.

Starts and ends:
week 46, 2026 - week 2, 2027
Study Rate:
50%
Location:
Flexible (Borlänge)
Time of Day:
Day
Teaching form:
Distance
Language:
English
Other:
P: Course only offered as part of programme.
Entry Qualifications :
  • 90 credits in First Cycle Level including Financial Management and Accounting A 15 credits, Organization and Marketing A 15 credits, Marketing B 7,5 credits and Social Science and Methods I 7,5 credits
Selection :
Guaranteed admission
Application Code:
HDA-H3PDY
Online Education

Mandatory online meetings will be held according to the schedule.

Compulsory meetings:
0 physical
Computer Skills:

Surf on the Internet, read and send emails, use a word-processing programme (e.g. Word). Connect a camera and headphones to the computer and install a programme using instructions.

Computer Capacity:

Access to a computer (Not a mini pc, tablet or similar) that is not older than three years (or equivalent) and broadband connection, at least 1 Mbit/s (not mobile broadband, because mobile broadband can vary considerably in speed).

Means of Education:

Higher rate of web-based communication where our learning platform (Learn/Canvas) is a natural element of the course. Web-based meetings with sound and image where simple presentations can be held. Lectures can be broadcast live or can alternatively be made available afterwards online.

Tuition Fee
First Tuition Fee Installment:
12,000 SEK
Total Tuition Fee:
12,000 SEK
EU/EEA Citizens or exchange students are not required to pay fees.
Information on application and tuition fees: www.universityadmissions.se.
Application period
-
Literature List

Literature lists are published at the latest one month ahead of the course start date.

To Literature List
How may we help you?

Ask us about studying at Dalarna University.
support@du.se
+46 23-77 80 00