Learning Outcomes
On completion of this course, students shall be able to:
Knowledge and Understanding
· Organize and quantitatively analyze geodemographic data.
· Describe the relationship between demographics and the demand for tourism services and products.
· Analyze the pros and cons of different possible locations for various activities.
Skills and Abilities
· Calculate the customer base for locations related to points or lines.
· Visualize calculation results using a geographic information system.
Judgement and Approach
· Present the rationale for the selection of various parameters depending on their different significance.
· Evaluate the accessibility for different market segments.
Knowledge and Understanding
· Organize and quantitatively analyze geodemographic data.
· Describe the relationship between demographics and the demand for tourism services and products.
· Analyze the pros and cons of different possible locations for various activities.
Skills and Abilities
· Calculate the customer base for locations related to points or lines.
· Visualize calculation results using a geographic information system.
Judgement and Approach
· Present the rationale for the selection of various parameters depending on their different significance.
· Evaluate the accessibility for different market segments.
Course Content
The course is based on exercises to implement locational analyses based on customer data for various types of service provision, particularly touristic activities. In all exercises GIS tools are used (computer lab) to calculate population potentials that can be assessed in terms of customer base or purchasing power. The outcomes of these calculations are presented in the form of thematic maps. In terms of place attractiveness, the course covers various qualitative approaches to reflect this and the importance this has for the location of different types of business
Assessment
Two written assignments (2 x 5 Credits), two oral presentations of the assignments (2 x 2 Credits) and one seminar (1 Credit).
Forms of Study
Lectures, seminars and computer labs
Grades
The Swedish grades A–F.
Course assessment is based on assignments and presentations. To receive a mark above C, students must have a mark of at least level B in both assignments.
Prerequisites
- 45 credits from the first two semesters of the programme International Tourism Management
Other Information
The number of examinations is limited to five.
Work that is submitted late cannot achieve a grade higher than C.