Course TR1018

GIS Applied to Market Analyses

15 Credits
First Cycle

Main field of study: Tourism Studies

The course has no instances planned right now

Learning outcomes for the course

On completion of this course, students shall be able to:

Knowledge and Understanding

· Organize and quantitatively analyze geodemographic data.
· Describe the relationship between demographics and the demand for tourism services and products.
· Analyze the pros and cons of different possible locations for various activities.

Skills and Abilities

· Calculate the customer base for locations related to points or lines.
· Visualize calculation results using a geographic information system.

Judgement and Approach

· Present the rationale for the selection of various parameters depending on their different significance.
· Evaluate the accessibility for different market segments.