Course GFÖ2F4

Organisation and Marketing A

15 Credits
First Cycle
To Syllabus

Starts week 36, 2026

The course starts with a review of basic concepts in social science and a discussion on the relevance these have for the field of business studies. Furthermore, the question of what science is and how science differs from pseudoscience is treated. The first section also addresses how information collection is done in a systematic and structured way. This section also contains exercises in academic writing and how to follow established requirements for formalia and structure.

In the field of organization, basic organizational theoretical concepts, theories and models are treated. The emergence of organization theory is presented in its historical context, with a special emphasis on the developments in the field from the late 1900s’ research and debate. Also the interaction of organizations with and dependence on the society are treated.

In the field of marketing, basic concepts, theories and models, market conditions and marketing strategies are treated. A particular focus is on the field of consumer marketing..
Starts and ends:
week 36, 2026 - week 2, 2027
Study Rate:
50%
Location:
Borlänge
Time of Day:
Day
Teaching form:
Normal
Language:
Swedish
Other:
P: Course only offered as part of programme.
Entry Qualifications:
  • General entry requirements
Selection:
Guaranteed admission
Application Code:
HDA-H3Q85
Main field of study:
Tuition Fee
First Tuition Fee Installment:
24,000 SEK
Total Tuition Fee:
24,000 SEK
EU/EEA Citizens or exchange students are not required to pay fees.
Information on application and tuition fees: www.universityadmissions.se.
Closed for late application
Literature List

Literature lists are published at the latest one month ahead of the course start date.

To Literature List
How may we help you?

Ask us about studying at Dalarna University.
support@du.se
+46 23-77 80 00

Course room in Canvas

In the learning platform Canvas you can find more information about the course.

Visit the course room
Course Coordinator
Joacim Larsson von Garaguly
Joacim Larsson von Garaguly

Starts week 35, 2027

Upon completion of the course the students will be able to:

  • describe the basic concepts from the theoretical field of knowledge and their relation to business studies (1)
  • explain basic concepts, models and theoretical foundations in the field of organization theory (2)
  • explain basic concepts, models and theoretical foundations in the field of marketing with particular emphasis on consumer marketing (3)
  • find and collect relevant information and critically evaluate different sources of information (4)
  • apply the rules of scientific writing with regard to formalities and structure (5)
  • discuss organizational activities based on organization theory (6)
  • discuss the pros and cons of different marketing strategies (7)
  • reflect on ethical issues related to academia in general and business studies in particular (8)
Starts and ends:
week 35, 2027 - week 2, 2028
Study Rate:
50%
Location:
Borlänge
Time of Day:
Day
Teaching form:
Normal
Language:
Swedish
Other:
P: Course only offered as part of programme.
Entry Qualifications:
  • General entry requirements
Selection:
Guaranteed admission
Application Code:
HDA-H3SMN
Main field of study:
Tuition Fee
First Tuition Fee Installment:
24,000 SEK
Total Tuition Fee:
24,000 SEK
EU/EEA Citizens or exchange students are not required to pay fees.
Information on application and tuition fees: www.universityadmissions.se.
Application period
-
Literature List

Literature lists are published at the latest one month ahead of the course start date.

To Literature List
How may we help you?

Ask us about studying at Dalarna University.
support@du.se
+46 23-77 80 00