Main field of study: Business Administration and Management
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Learning outcomes for the course
After completing the course, the student shall be able to:
- describe the scientific origins and development in key marketing theories (1)
- describe current research issues in marketing (2)
- write and orally present a literature review in a chosen area of marketing theory (3)
- identify and formulate relevant questions in marketing and be able to choose theories, models and methods to analyze these (4)
- critically evaluate and be the opponent for a scientific work (5)
- discuss and reflect on the social and ethical aspects of marketing (6)
- identify the need for further knowledge in order to develop his/her skills in marketing (7)