Course FÖ3036

International Business and Marketing

15 Credits
Second Cycle

Main field of study: Business Administration and Management

The course has no offerings planned right now

Learning outcomes for the course

Knowledge and understanding

After completing the course, the student shall be able to:

  • demonstrate deeper knowledge regarding theories and methods of marketing, particularly with respect to international trade. (1)

Competence and skills

After completing the course, the student shall be able to:

  • critically analyze theories on marketing of goods and services for international markets. (2)
  • conduct business landscape analysis for the development of marketing strategies. (3)


Judgement and approach

After completing the course, the student shall be able to:

  • demonstrate insights into how globalization affects businesses and marketing from an ethical perspective. (4)