Course FÖ3036

International Business and Marketing

15 Credits
Second Cycle

Starts week 46, 2020

The course deals with the factors that drive a company or organization that established some form of activity – export, import, and production – in foreign markets. These factors’ effect on companies’ and organizations’ strategies to establish operations will be discussed and analysed related to driving forces and other influencing factors. To gain an understanding for how internationalization affects we will within the frames of the course also deal with how the multinational corporation can be organized. Another aspect that is dealt with during the course is the characteristics of markets and how they function. System changes in countries affect to a high degree companies/organizations where it is important to also focus on how a market in change affects the international company/organization. Related to this is also what type of products that is sold where products with different characteristics affect strategies for marketing, interaction as well as investments in different ways. Ethical issues related to international business will also be highlighted during the course.
Starts and ends:
wk46, 2020 - wk2, 2021
Study Rate:
Time of Day:
Teaching form:
Entry Qualifications:
  • 90 credits First Cycle Level I including the courses Financial Management and Accounting A 15 credits, Organization and Marketing A 15 credits and Marketing B 7.5 credits or equivalent knowledge.
Application Code:
Main field of study:
Tuition Fee
First Tuition Fee Installment:
21,750 SEK
Total Tuition Fee:
21,750 SEK
EU/EEA Citizens or exchange students are not required to pay fees.
Information on application and tuition fees: