Course FÖ3035

Place and Destination Marketing

7.5 Credits
Second Cycle

Main field of study: Business Administration and Management, Tourism Studies

The course has no instances planned right now

Learning outcomes for the course

On completion of this course, students will be able to:

  • apply the theoretical principles and understand the practical implications of the marketing and branding of places as tourist destinations,
  • analyse the attractiveness of places for different target groups,
  • analyse and critically evaluate different destination marketing strategies,
  • give critical response to scholarly articles and research in the field of place and destination marketing,
  • develop a research question of relevance in the field and then independently search for, collect, evaluate and critically interpret and analyze relevant information, and
  • independently write and present an academic paper.