Learning Outcomes
Upon completion of this course, the student shall be able to:
- Show an understanding for and knowledge about the driving forces in a company’s internationalization process as well as the factors influencing company strategies for foreign entry.
- Show profound knowledge about, and an understanding of, the situation a company faces when it becomes international.
- Show understanding how globalization influences companies.
- identify and analyse the environment as well as argue for or against alternative strategies for internationalization.
- Give an account of relevant theories about the internationalization process.
- Demonstrate an understanding of the models and theoretical discussions within the field.
Course Content
The course examines the decision faced by a company that is active within a global market. During the course, different decisions that a company needs to take when faced with a possible market entry abroad will be discussed.
The main parts of the course will deal with whether a company should establish itself in a foreign market and in that case which markets to enter, what strategy a company should decide on when entering a foreign market, how the global marketing programme should be designed, and how it can be implemented and coordinated globally. Differences between markets such as cultural, economic, formal rules and market structure differences, and how these influence a company’s attitude towards internationalization will be dealt with. Tools to analyse this and which to consider will also be part of the course. The course also deals with the influence of internationalization on company purchases, sourcing, exports and the suppliers’ dependence on the localization of their customers.
The main parts of the course will deal with whether a company should establish itself in a foreign market and in that case which markets to enter, what strategy a company should decide on when entering a foreign market, how the global marketing programme should be designed, and how it can be implemented and coordinated globally. Differences between markets such as cultural, economic, formal rules and market structure differences, and how these influence a company’s attitude towards internationalization will be dealt with. Tools to analyse this and which to consider will also be part of the course. The course also deals with the influence of internationalization on company purchases, sourcing, exports and the suppliers’ dependence on the localization of their customers.
Assessment
Individual written exam 4,5 hp, guest lectures and compulsory seminar attendance with written assignments 3 hp
Forms of Study
Lectures and seminars. Course literature and given cases will be actively used and discussed at the seminars. Cases will be analysed, and reports will be written for each seminar with oral presentations at some seminars. Attendance at the seminars (and guest lectures) is compulsory.
Grades
The Swedish grades U–VG.
The final grade is set after an assessment by the examiner.Prerequisites
- Marketing I, 7.5 credits, Undergraduate Level 1
- Marketing II (7,5 hp)
- Business Law; 15 credits
- Organisation theory, 7.5 credits, Undergraduate Level 1
- Management Accounting 7.5 credits First cycle Level
Other Information
Replaces the course FÖ2016 Marketing from an International Perspective.
The student has a maximum of five opportunities to take the examination.