Syllabus

Tourism Marketing

Code
FÖ1055
Points
7.5 Credits
Level
First Cycle Level 1
School
School of Culture and Society
Subject field
Business Administration and Management (FÖA)
Group of Subjects
Business Administration
Disciplinary Domain
Social Science, 100%
This course can be included in the following main field(s) of study
Business Administration and Management1
Progression indicator within (each) main field of study
1G1N
Approved
Approved, 03 October 2013.
This syllabus is valid from 03 October 2013.
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Learning Outcomes

After completion of the course the students should be able to:

Knowledge and understanding

  • communicate the basic concepts, models and theories within markteting generally and specifically within tourism marketing (1)

Competence and skills

  • search and collect relevant information and critically evaluate the different sources of information. (2)
  • evaluate pros and cons with different marketing strategies generally and within tourism marketing specifically (3)

Judgement and approach

  • systematically reflect on ethical issues connected to marketing. (4)

Course Content

The course starts by introducing the basic concepts, theories and models in marketing, marketing conditions and marketing strategies, including the role of brands and brand strategies, product decisions, pricing, distribution and market communication.

Furthermore the analysis of the market with a focus on the market environment and consumer behavior is addressed. A particular focus is given to marketing practices and its application in tourism.

Assessment

Written examination (5 ECTS credits), obligatory seminars with written assignments
and active participation in the seminars (2.5 ECTS credits).

The examiner will give a final grade based on the performance in the different parts of the course.

Forms of Study

The course starts with lectures and continues later on with seminars. Before the seminars the students should read and work on case studies which focus on a given problem. The students will show that the course’s learning outcomes are achieved through: 1. The written exam. 2. The use of concepts, models and theoretical discussions of case studies and from these case studies discuss solutions to problems presented in the course.

Grades

The Swedish grades A–F.

Prerequisites

  • General entry requirements

Other Information

Replaces FÖ1016
The number of examinations is limited to five