or
Bibliography for:
Approved 7 Apr 2025

Service Management and Marketing (FÖ2032)

H3MAN (Autumn 2025, 50%, Day, Normal, Borlänge, Round 2, ORD)

Literature

  • Wilson, A. M. (2021). Services marketing : integrating customer focus across the firm (Fourth European edition.). Maidenhead, Berkshire UK: McGraw-Hill Education. ISBN: 9781526847805
    Reading instructions:Any recent edition of this textbook is acceptable
    Book / Anthology
  • Additional course material will be provided by the course teacher via the course website.
    Text