Building on Nelson’s (2013) notion of the practitioner-researcher, the framework examines the methodological co.....
How can media producers use their own productions as part of scientific inquiry without losing what makes them creative works? This study introduces producer-led inquiry, a methodological framework for research in which the researcher’s own media production forms an integral part of the investigation. Unlike related traditions, producer-led inquiry is not defined by the type of knowledge it generates, but by two methodological dualities: the researcher is also the producer of the material under study, and the production functions both as a creative work and as empirical material. The article identifies three ideal-typical positions—prospective, retrospective, and interspective—based on the temporal relationship between research questions and the production process. By discussing autonomy, reflexivity, documentation, and the balance between proximity and analytical distance, the study demonstrates how established research methods can be applied under different methodological conditions. The framework provides researchers and students with a vocabulary for integrating self-produced media into academic knowledge production.
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