I am a doctoral student in tourism studies at the Centre for Tourism and Leisure Research (CETLER) at Dalarna University in collaboration with MidSweden University in Östersund.
My bachelor’s degree was retrieved from the Westcoast University of Applied Science in the North of Germany in International Tourism Management. I completed my master studies in the year 2018 in Tourism Destination Development at Dalarna University.
I am especially interested in researching about the touristic development and touristic branding of destinations as well as the context of authenticity within tourism and possible contradictions that come with it.
My current research within CETLER at Dalarna University focus on the commercialisation of natural spaces and tourism perception around it as well as the dynamics that result from these developments. In Sweden the Public Right of Access grants recreational access to nature for anyone, nature-based tourism however offers high quality services (e.g. mountain biking trails) in such areas and require entrance fees. I investigate the consumer behaviour within this special phenomenon inter alia why visitors pay such entrance fee when non-complying is legally undefined due to Public Access Rights. The project is a collaboration between different stakeholders in Dalarna who provide cross country and mountain bike trails. You can read more about the project below.
Recreational mobility and trails in mountain destinations: Understanding Behavioural insights and New technology in relation to funding systems for high quality trails in a Swedish context
Project period: 2022–2025