I work at the Center for Tourism and Leisure Research (CETLER) and do applied tourism research based on behavioural economics. I teach Event tourism and Tourism economics and act as supervisor on Bachelor-, Master- and PhD-level.
I am an applied tourism researcher grounded in behavioural economics. Topics for my research are e.g. mobility in rural areas; funding of recreational trails; sustainable food choices; the horse industry. I use field experiments, survey and big data, often linked to GIS and spatial planning. I am part of CETLER-lab and the development of the MIRANDA tool, currently used in Sweden for tourism and infrastructure planning.
Green Digital Twin - Strategic Planning and Digital Twins for Sustainable Nature Tourism
Project start: July 1, 2026
Lab Sälenfjällen: living, working and experiencing in a transforming mountain destination
Project start: October 1, 2025
The future of public transport – autonomous transport in mountain destinations (the SIKTA project)
Project start: January 1, 2025
Miranda 2.0 - Improving the decision support for tourism and infrastructure planning
Project start: May 1, 2023
Recreational mobility and trails in mountain destinations: Understanding Behavioural insights and New technology in relation to funding systems for high quality trails in a Swedish context
Project start: July 1, 2022
Micro-based decision support for analyzing tourism and infrastructure investments (MIRANDA)
Project start: July 1, 2019