I am an applied tourism researcher grounded in behavioural economics. Topics for my research are e.g. mobility in rural areas; funding of recreational trails; sustainable food choices; the horse industry. I use field experiments, survey and big data, often linked to GIS and spatial planning. I am part of CeTLeR-lab and the development of the MIRANDA tool, currently used in Sweden for tourism and infrastructure planning.
Research projects
Publications
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Nowak, Marie, Alnyme, Omar, Heldt, Tobias. Testing the effectiveness of increased frequency of norm-nudges in encouraging sustainable tourist behaviour : a field experiment using actual and self-reported behavioural data, Journal of Sustainable Tourism, 2023. Article : refereed.
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Nowak, Marie, Heldt, Tobias. Financing recreational trails through donations : Testing behavioural theory in mountain biking context, Journal of Outdoor Recreation, 2023, Vol. 42. Article : refereed.
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Alnyme, Omar, Heldt, Tobias, Brandt, Daniel. Behind the Miranda tool : A technical report on a decision support tool for tourism and travel investments, CeTLeR - Centre for Tourism and Leisure Research, 2022. Report.
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Brandt, Daniel, Alnyme, Omar, Heldt, Tobias. Building a spatial decision support system for tourism and infrastructure planning : technical solution and data integration challenges, European Journal of Geography, 2022, Vol. 13, No. 1, 94-108. Article : refereed.
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Fleckhaus, Pia, Heldt, Tobias. Sustainable recreational trails in Sweden : Is it possible to talk about ROI for hiking trail investments?, CeTLeR - Centre for Tourism and Leisure Research, 2022. Report.
