The course starts with a review of basic concepts in social science and a discussion on the relevance these have for the field of business studies. Furthermore, the question of what science is and how science differs from pseudoscience is treated. The first section also addresses how information collection is done in a systematic and structured way. This section also contains exercises in academic writing and how to follow established requirements for formalia and structure.
In the field of organization, basic organizational theoretical concepts, theories and models are treated. The emergence of organization theory is presented in its historical context, with a special emphasis on the developments in the field from the late 1900s’ research and debate. Also the interaction of organizations with and dependence on the society are treated.
In the field of marketing, basic concepts, theories and models, market conditions and marketing strategies are treated. A particular focus is on the field of consumer marketing..
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