Welcome to the 26th Nordic Symposium of Tourism and Hospitality Research

Tourism in a Hyper-Connected World: Challenges of Interactivity and Connectedness. October 4-6, 2017 in Falun, Sweden
Kyrka och hus från ovan
Photo: Ulf Palm

Challenges of Interactivity and Connectedness

Everything is just a click away. The interactivity and connectedness related to the instant and social use of information technology create communities and social inclusion that both transcend borders and go beyond physical interaction and travel. At the same time, they produce new forms of inequality, disconnectedness and exclusion. Information is not just accessible. It can be produced by everyone, regardless of purpose or interest, and we choose freely what to consume and how to interpret the resulting information.

The constant connectedness and ability to be interactive that have been brought to us by new and developed technology in evermore sophisticated portable devices are challenging the ways in which tourists and producers interact. They furthermore influence the way in which new services are being developed and the way in which existing ones are being challenged within the tourism industry.

Effects on the Tourism Market

The tourism market is becoming evermore consumer-driven as the increasing use of social media has both facilitated the growth of producing and sharing user-generated content as well as influenced consumers' decision-making regarding destinations and service providers. Images of destinations are interactively produced and shared, which means new challenges for destination marketers. The developing sharing economy, such as private letting of accommodation and private transportation, as well as an informal sector of sharing and exchanging services previously organized by commercial actors, challenges established business models as well as norms and regulations. These changes are challenging our understanding of the tourism system as we know it.

Mobility and Virtual Experiences

At the same time as the movement of people is increasing in terms of temporary and more permanent migration across the world, not least to the Nordic countries, both as voluntary and as forced migration, the whole mobility paradigm of long-distance travel for leisure purposes is being questioned for environmental reasons. Technological development and the possibilities that come with digital experiences of augmented and virtual realities, along with gamification of experiences, are further challenging the notions of the tourism experience as being necessarily related to physical transportation and accommodation away from home.


Abstracts with this theme which are related but not limited to the following key areas are welcomed:

  • New services and products – challenges for the tourism industry
  • Changes in tourists' behaviour
  • Restructuring of the tourism industry
  • Globalization – polarization effects of interactivity and connectedness
  • Tourism in an era of turbulent change
  • Paradoxes of interactivity and connectedness in tourism
  • User-generated content in tourism
  • Connectedness and information – paradoxes and disinformation
  • Image and myth-making in tourism
  • Regulatory and institutional challenges


We are happy to announce our keynote speakers!

Ana Maria Munar
Copenhagen Business School, CBS
Title of presentation: "The Hyper Tourism Academy"


Diane Nijs
NHTV Breda University of Applied Sciences
Title of presentation: "Imagineering as Collaborative Innovation by Design"


Nigel Morgan
Swansea University
Title of presentation: "Tourism, exclusion and disconnectedness"

Organizing committee

Jörgen Elbe jel@du.se (conference chair)

Maria Thulemark mth@du.se (contact person organisation committee)

Albina Pashkevich

Jonathan Yachin

Helén Holmquist

Scientific commitee

Susanna Heldt Cassel shc@du.se

Ioanna Farsari ifa@du.se (contact person abstract submissions)

David Scott

Tara Duncan

Daniel Brandt

Tobias Heldt

Zuzana Macuchova

Jörgen Elbe

Maria Thulemark

Albina Pashkevich

The PhD Seminar will take place in Falun Tuesday and Wednesday the 3-4 October and will be organised in collaboration with Mid-Sweden University.

Any questions regarding the seminar should be sent to shc@du.se

Course Information

Doctoral Seminar in Tourism and Hospitality Research
3-4 October 2017, Falun

Course name: The PhD candidate's tool kit for success: a tourism studies perspective

Level of course: PhD course

Aim and target group:

The course aims to help students manage their research process, overcome challenges and gain a better understanding of their role as tourism researchers.

The main target group is PhD students in tourism studies, business studies, social sciences, and geography, whose research focuses on the context of tourism, leisure or hospitality.

Language: English

Purpose: To provide students with constructive feedback on their individual work. The doctoral seminar aims to help students to manage their research process, overcome challenges and gain a better understanding for their role as tourism researchers.

Course objectives

After completing this course the student is expected to:

-        Understand key aspects of conducting and communicating research within the context of tourism studies.

-        Be able to confidently communicate their research in oral and written forms.

-        Become competent in reviewing and critically evaluating their peers work and be in a position to provide valuable feedback.

-        Develop effective research proposal writing skills, which reflect a critical understanding of theoretical constructs and their application to problem solving.



Students will be examined through a research paper and the participation in the seminar:

1. Each student has to give a presentation on an original research.

2. Each student has to act as an opponent on another student work.

3. The main examination vehicle will be a research paper relating to each student's research.

The research paper is the main examination and will be worth 50% of the grade.

The remaining 50% is divided between the presentation (20%), Opposition (20%) and active class discussion (10%).

Course grades are prodived as Pass or Fail.

Credits and Examination: 3 credits 

Preparations: Submission of an original research paper (or advanced work in progress). Paper length should be between 5000-8000 words (excluding references). In addition, the student should write a short text which describes any challenges the author faces and details the areas he/she wishes the feedback to focus on. Deadline for submission of course papers is September 8th.

Structure: The seminar consists of lectures and parallel sessions.

Parallel Sessions: Students will be divided in small groups based on research themes / disciplines or methodological approach. In the sessions, each student will present his /her own work. The presentation will be followed by a discussion of the work in class. Students will get constructive feedback from experienced tourism researchers and a PhD student (from the group). Each student will determine a topical issue (e.g. a research plan, individual article, theory/method part, introductory essay) for which he/she wishes the feedback to focus on.

Costs: Course participants are responsible for their own travelling and accommodation costs.

Registration: The PhD course fee 3675 SEK covers the PhD seminar, including meals, as well as the participation in the 26th Nordic Symposium of Tourism and Hospitality Research. Registration deadline is the same as the deadline for registration for the conference. Course papers are due Spetember 8th.


Susanna Heldt Cassel, Dalarna University (shc@du.se)

Daniel Laven, Mid-Sweden University

Maria Lexhagen, Mid-Sweden University

Social program: Dinner + Outdoor activities 

Registration: Registration deadline, June 30


Preliminary program (may be subject to changes)

Tuesday 3/10

08:30                Introduction to the seminar

09:00-10:00     Lecture 1

10:00-10:15     Coffee break

10:15-12:30     Parallel sessions, three student presentation in each group

12:30-13:30     Lunch break

13:30-14:00     Transfer to location for outdoor activities

14:00-18:00     Activities

18:00-21:00     Dinner and transfer back to hotel

Wednesday 4/10

09:00-10:00     Lecture 2

10:00-10:15     Coffee break

10:15-12:30     Parallel Session, three student presentations in each group

12:30-13:30     Lunch break

13:30-14:30     Lecture 3

14:30-16:00     Parallel session, two students in each group

Please send an e-mail to Susanna Heldt Cassel shc@du.se if you want to enroll in the PhD-course and intend to submit a paper, no later than August 31st.

The 26th Nordic Symposium of Hospitality and Tourism Research will take place in Falun, Sweden, and will be organised by the Centre for Tourism and Leisure Reseach at Dalarna University. The conference venue is Campus Falun, a short walk from Falun's town centre and close to the sporting and leisure facilities of the Lugnet Arena.

Travel to Falun is easiest by train: from Arlanda Airport, Stockholm, there are direct trains that take approximately two hours. www.sj.se

We have negotiated discounted hotel rates for conference attendees at the hotels listed below. You must make your reservation directly to the hotel. Hotel reservations are taken on a first-come, first-served, space available basis. When making your reservation, use the booking code “Nordic Symposium”.

Scandic Lugnet Falun (next to the conference venue)

   Single room 843 SEK/night (breakfast and VAT included).

   Double room 955 SEK/night (breakfast and VAT included).

NOTE: You cannot make your reservation online. You must contact the hotel to make the reservation, by e-mail: falun@scandichotels.com or phone +4623 669 22 13 (during office hours).

First hotel Grand Falun

   Single room 820 SEK/night (breakfast and VAT included).

   Double room 1118 SEK/night (breakfast and VAT included).

NOTE: You cannot make your reservation online. You must contact the hotel to make the reservation, by e-mail: grand.falun@firsthotels.se or phone +46 237 948 80.


If you are looking for a more affordable accommodation, please contact:

Falu Prison Hostel

   Single room 470 SEK/night (breakfast and VAT included).

   Share of double room 370:-/night/person (breakfast and VAT included)

NOTE: Bed linen and towels can be hired from the hostel or you can bring your own. Additional costs for cleaning. Use the same booking code as above.

See you in Falun!

Photo: Sara Mostofizadeh

1. Innovation and entrepreneurship

2. Smart Tourism: Co-articulating tourism futures in the imaginative qualities of design thinking

3. The Pedagogy of Tourism

4. Nature-based tourism in transition

5. Nature experiences and digitalization

6. Big data and Business Intelligence in the Travel & Tourism Domain

7. Nordic-Baltic-Russian Tourism Development Perspectives

8. City destination interconnectivity - New roles for destination marketing and management

9. Influencing sustainable behavior in tourism &hospitality

11. Quantitative research approaches and micro-data in Tourism Studies

12. 12&25 merged. Creating tourism Knowledge in a hyper-connected world

13. Local collaboration at cruise destinations: Challenges and opportunities of sustainable value creation

14. (Re)Connecting Mobilities and Tourism

15. Advancements in Event Management Research

16. 16&24 merged. Tourism, indigenous entrepreneurship and representation

18. The role of the DMO in the digital era

19. Place branding in the Nordic Context: Similarities, Differences, Challenges and Opportunities

20. 20&17 merged. Tourism and the public sector

21. Complexity in leisure and tourism research: challenges and directions in the era of interconnectedness

22. 2 degrees: tourism and the new climate regime

23. New ways to work: Changes on the tourism labour market

26. Workshop: What is a good tourism academic? What is a good tourism academy?

27. Management of unprecedented influx to nature attractions in the Nordic countries: paradoxes and dilemmas related to the principles of the public right of access

28. Tourism research in a digital era 

29. Understanding and monitoring visitors' behavior 

30. Tourist motivation

31. Challenges for destination development 

32. Tourism's scholars in the knowledge economy 

Conference fees

  Early bird fee
until 30 June 2017
Standard fee
1 July - 31 August 2017
Regular conference fee ​4175 SEK 5175 SEK
PhD student conference fee​​ ​3175 SEK 3675 SEK
PhD student (seminar & conference)    3675 SEK  

The conference fee includes:

  • Book of abstracts
  • Lunches and coffee breaks during the conference
  • Welcome Reception with buffet
  • Gala Dinner
  • Subscription to the Scandinavian Journal of Hospitality and Tourism (2018)
  • VAT 25%

There are publication opportunities to Tourism Review http://www.emeraldinsight.com/loi/tr






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