- Professor Martin Johanson, Luis Oliveira
Titel: "Effectual internationalization: Performance outcomes and the importance of networks"
Sammanfattning: "The presentation is based on research which investigates the link between effectuation and performance in SME internationalization. The study discusses non-predictive strategy, affordable losses, and social networking as components of effectuation, besides acknowledging business networks as an important boundary condition to SMEs' effectual internationalization. The study tests a structural model on a sample of 469 SMEs from Brazil, China, and Poland. The analysis demonstrates that the knowledge circulating in the firms' business networks negatively moderates the relationship between non-predictive strategy and affordable losses, while social networking mediates the relationships between both non-predictive strategy and affordable losses, on the one hand, and international performance, on the other."
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