Course FÖ2029

International Marketing

7.5 Credits
First Cycle

The course has no instances planned right now

Learning outcomes for the course

Upon completion of this course, the student shall be able to:

  • Show an understanding for and knowledge about the driving forces in a company’s internationalization process as well as the factors influencing company strategies for foreign entry.
  • Show profound knowledge about, and an understanding of, the situation a company faces when it becomes international.
  • Show understanding how globalization influences companies.
  • identify and analyse the environment as well as argue for or against alternative strategies for internationalization.
  • Give an account of relevant theories about the internationalization process.
  • Demonstrate an understanding of the models and theoretical discussions within the field.