Main field of study: Business Administration and Management
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Learning outcomes for the course
After completing the course, the student shall be able to:
- explain basic concepts, models and theoretical foundations in the field of marketing with particular emphasis on consumer marketing (1)
- find and collect relevant information and critically evaluate different sources of information (2)
- apply the rules of scientific writing with regard to formalities and structure (3)
- discuss the pros and cons of different marketing strategies (4)