Main field of study: Business Administration and Management
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Learning outcomes for the course
After completion of the course the students should be able to:
Knowledge and understanding
- communicate the basic concepts, models and theories within markteting generally and specifically within tourism marketing (1)
Competence and skills
- search and collect relevant information and critically evaluate the different sources of information. (2)
- evaluate pros and cons with different marketing strategies generally and within tourism marketing specifically (3)
Judgement and approach
- systematically reflect on ethical issues connected to marketing. (4)