Main field of study: Business Administration and Management, Tourism Studies
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Learning outcomes for the course
On completion of this course, students will be able to:
- apply the theoretical principles and understand the practical implications of the marketing and branding of places as tourist destinations,
- analyse the attractiveness of places for different target groups,
- analyse and critically evaluate different destination marketing strategies,
- give critical response to scholarly articles and research in the field of place and destination marketing,
- develop a research question of relevance in the field and then independently search for, collect, evaluate and critically interpret and analyze relevant information, and
- independently write and present an academic paper.