The initiative is run by 4evergreen and members of this alliance were invited to submit their (collaborative) projects related to fibre-based packaging, circularity, and sustainability. Five of these projects were selected as winners by the jury to be showcased at the upcoming conference The Pathway to Circularity: from Guidance to Action which will be held on 20 November in Brussels.
Fibre-based packaging – e.g. paper cups and bags, (liquid) carton board containers and corrugated boxes – represents more than one third of all packaging on the market in Europe. 4evergreen is an alliance of over 100 members from a wide variety of industries and covers the full lifecycle of fibre-based packaging. Members are manufacturers, designers, brand owners, researchers and recyclers who want to contribute to a climate neutral society by perfecting the circularity and sustainability of fibre-based packaging. The alliance facilitates the sharing of expertise with the goal of 90% recyclability for fibre-based packaging by 2030.