Personlig presentation av Madelen Lagin

Senior Lecturer Business Administration and Management, Business Administration

Madelen Lagin is a senior lecturer in Business Administration and currently holds a postdoctoral research position in Microdata analysis. Her research interests include cooperative strategies, decision making, and scientific methodology development. She has publications in journals like Journal of Retailing & Distribution Management and the International Review of Retail, Distribution, and Consumer Research.

Current research projects cover innovative business models under rural constraints, knowledge sharing, creation, and implementation in and from temporary nets, and consumer's attitudes and behaviors of local value propositions online.

The current teaching is focused on scientific methods in Microdata analysis, Business Intelligence, Data Science, and Information systems. The previous teaching has focused on for example Scientific method in Business Studies, Business Strategy, Marketing, Organization, and Leadership.  

Publications