- Jörgen Elbe, Professor Business Administration and Management
Title: "What is destination management?"
Summary: Can a destination be managed? A destination is not a hierarchy, so is it actually appropriate to talk about management? Over the years, I have considered these issues (among others). I will provide an overview of my research in this area, and I will present some of my findings.
My research is mainly conducted from a sociological perspective and is of an interpretative character; as such, there are opportunities to discuss not only my findings but also my research approaches.