Research seminar

Research Seminar: Tourism / CeTLeR

"Place branding in Sapmi and Swedish Lapland - the geographies of power in tourism destination development"
When?
Friday
13:00
14:00
to
Where?
Dalarna University, Room 321
Borlänge

Susanna Heldt-Cassel, Dalarna University, will present: "Place branding in Sapmi and Swedish Lapland - the geographies of power in tourism destination development"

Summary: The presentation is based on research on how indigenous tourism is represented and branded through social media. The study is explorative and based on analysis of Instagram posts related to the hashtag Visit Sapmi and discusses the ways in which social media contributes to the construction of place brands by the digital mediation of experiences of nature and culture.