Research Seminar: Tourism Studies / CeTLer - Complex Systems, Microdata Analysis

"A Synthesis of Technology Acceptance Research in Tourism & Hospitality"

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Date: , kl 13:00 - 14:00
Location: Campus Borlänge
Locale: Room BC, Campus Borlänge

Presenter: Shahab Pourfakhimia, School of Business, University of The Sunshine Coast, Australia
Co-Authors: Tara Duncan, School of Technology and Business Studies, Dalarna University, Sweden & Willem Coetzee, School of Business, University of The Sunshine Coast, Australia

This seminar presents a systematic review of 74 academic journal articles investigating the theoretical models and determinants of the acceptance and adoption of ICTs within the eTourism framework. The most widely used theoretical models of technology acceptance are identified and critically discussed. Furthermore, a synthesis of the most widely reported determinants of technology adoption is provided to illustrate a systematic categorisation of the determinants of the acceptance of new tourism and hospitality technologies. Synthesising these findings provides eTourism academia with a summarised, yet comprehensive understanding of the well-established aspects of technology acceptance and invites researchers to shift their attention towards using other methods of inquiry to investigate those aspects of technology acceptance behaviour which remain to be understood.

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