- Prof. Martin Johanson and Luis Oliveira
"Effectual Internationalization: Performance Outcomes and the Importance of Networks".
The presentation is based on research which investigates the link between effectuation and performance in SME internationalization. The study discusses non-predictive strategy, affordable losses, and social networking as components of effectuation, besides acknowledging business networks as an important boundary condition to SMEs' effectual internationalization. The study tests a structural model on a sample of 469 SMEs from Brazil, China, and Poland. The analysis demonstrates that the knowledge circulating in the firms' business networks negatively moderates the relationship between non-predictive strategy and affordable losses, while social networking mediates the relationships between both non-predictive strategy and affordable losses, on the one hand, and international performance, on the other.
For those who want to read the study before the seminar, the paper is available by request. Please contact us: