Theme: "Resident's Attitudes and Intentional Actions Towards Mariculture Development in Tourism Destinations - The Case of Bohuslän"
Presenter: John Armbrecht, University of Gothenburg
The Swedish government has accepted a national strategy stating that Swedish aquaculture should grow but remain sustainable. Bohuslän, one of the most touristic areas of Sweden, is a potential area for mariculture development. Developing new economic activities based on existent public resources such as nature requires consideration of stakeholders in these areas in order to circumvent social, economic and environmental conflicts.
We draw from the underpinning principles of the theory of reasoned action and planned behaviour. Ajzen and Fishbein (1980) state that attitudes are strongly related to how people will behave. In order to understand the attitudes as well as the extent to which the local population is willing to support or resist, we therefore need to understand the attitudes among people.
Based on data from 660 respondents in 3 different municipalities, data on attitudes towards tourism and aquaculture development are analysed in relation to respondents' stated behavioural intentions. Results suggest significant effects between tourism attitudes and environmental concerns regarding aquaculture. Strong and significant effects exist between tourism attitudes on expected aquaculture consequences. Strong negative effects exist between overall attitudes towards aquaculture and the intention to act resistant towards further development.