- Luis Oliveira
Title: Control-based decision making and SME's effectual
This presentation addresses the content of two papers. One of them presents a literature review that helps in perceiving the evolution of strategic decision-making literature, and where we can find effectuation and control-based decision-making in this research domain. The other one derives from an empirical survey on the internationalization of SMEs developed together with Martin Johanson and Wensong Bai, among other researchers. The empirical paper focuses on how the adoption of some principles of effectual decision-making affects these firms' international market performance.