This seminar will be held in English.
This seminar presents a project were we are studying hotels, which are greatly influenced by the digital platforms' development. For example, social media platforms such as Facebook or inline-review platforms such as TripAdvisor have changed hotel guests booking and interactions with hotels. The ability to quickly identify the changes around the world and how this affects the organization’s work processes is of great importance to the hotels. Furthermore, the hotels need to be able to identify existing knowledge within the organization to lead and organize innovative processes that can be realized.
The purpose of the project "Innovation management for a digitized hotel industry" is to study how hotels organize and lead innovation processes in order to respond to (i) the industry's rapid digitization and (ii) the digital platforms' influence on the industry. The purpose of the project is to focus on the actual innovation process and its management and organization and not on the actual innovation.
The preliminary result illustrates an industry that has been going through a great challenge due to the worldwide pandemic which has also created a need for innovation. The hotels in the study have innovated both their business models as well as their digital services. The results also illustrates that the innovation management have changed dramatically during the pandemic. For example, the hotels have started to work with a bottom-up as well as a cross-border approach where employees knowledge and skills has been used in order to survive the crisis.
Presenter
Karin Högberg, University West
Centre for Tourism and Leisure Research, CeTLeR
CeTLeR at Dalarna University is the collaborative centre of excellence that works with regional businesses and the tourism industry to increase knowledge and understanding so as to meet industry needs while developing its potential.
