He has a Bachelor and Master of Business Administration from Uppsala University, and a M.Sc. and Ph.D. from Uppsala University. Prior to his academic career he worked for many years as a diplomat and business consultant. He is a member of the consultancy company, The IM-Group, which is a company that was acquired by PriceWaterhouse in 2009.
He has published in Industrial Marketing Management, International Business Review, International Marketing Review, International Small Business Journal, Journal of Business Research, Journal of International Business Studies, Journal of International Marketing, Journal of Marketing Management, Journal of Purchasing and Supply Management, Journal of Euromarketing, Journal of World Business and Management International Review, as well as several book chapters.
Martin Johanson is involved in four research projects:
INTERNATIONALIZATION AND EMERGING MARKETS
This project started around 2010 and concerns foreign firms entering emerging markets and firms from emerging markets establishing business in developing economies. Data have been collected in Russia, China, Sweden and several African countries.
NETWORK, OPPORTUNITY AND TURBULENCE
In November 2013, a big data collection began, in which over 200 SMEs in Sweden are visited and where face-to-face interviews are conducted. The focus is on market entry and how firms recognize and exploit opportunities in market with various degrees of turbulence and different character of networks.
SPEED, ACCELERATION AND INTERNATIONALIZATION PROCESS OF THE FIRM
One of the hottest topics in internationalization research is speed and acceleration of international expansion. In this project a questionnaire has been developed in order to analyze these concepts and their antecedents and outcomes. So far, data have been collected with research parterns in Brazil China, Italy, Lithuania, Poland and Sweden.
PLAYING THE GLOBAL GAME
This project is based at the Department of Business Studies at Uppsala University, and involves altogether four people. The topic is the internationalization of the Swedish computer game industry, which includes games like Minecraft and Candy Crush Saga. These firms start internationalization directly after inception and enjoy global success quickly. Product development is international to its character and takes place through various communities.
